Privacy Policy



Brilliant Smile Sweden understands the importance of our customers' integrity. We ensure that all information you provide when using our webshop is protected. In order to shop at Brilliant Smile Sweden, we need the following information about you:

• Name
• Address
• Personal identification number
• Email
• Phone/mobile number

According to the Swedish Data Protection Ordinance (GDPR), Brilliant Smile Sweden is responsible for the processing of the personal data that you provide to us as our customer. When you shop with Brilliant Smile Sweden, you agree that the personal information you provide about yourself is stored and used by Brilliant Smile Sweden and our partners to fulfill our commitments to you. The purpose of processing and registering your information is exclusively for preparing, processing and completing your order, to improve our customer service and for marketing purposes.


Brilliant Smile Sweden AB

Tagenevägen 14G
422 59 Hisings Backa

Phone: +46 (0) 771-41 41 41

Organization ID number: 556700-4170
Data Protection Officer:


By agreeing to the terms of purchase, you give your consent to Brilliant Smile Sweden to process your personal information for the purposes mentioned above. Furthermore, you accept that Brilliant Smile Sweden may use the information collected for indirect marketing. If you do not wish to receive offers from Brilliant Smile Sweden, this can be notified at the time of registration or at a later date. If you do not accept Brilliant Smile Sweden's terms & conditions, please do not use the services we offer.


The above information is saved together with information about which products you have purchased as long as it is necessary based on legal requirements or to fulfill the obligations Brilliant Smile Sweden have towards you. Afterwards the information will be deleted.

Under the Data Protection Ordinance, GDPR, you as a customer have the right to access the information that we have registered about you, and to request correction or removal from our customer register. You may at any time withdraw your consent to allow Brilliant Smile Sweden to use your information except for the following situations:

• You have an ongoing case with customer service
• You have an active order that has not yet been sent or has only been partially sent
• You have an outstanding debt at Brilliant Smile Sweden
• You are suspected of having abused our services in the last three years
• If you have purchased something from Brilliant Smile Sweden, we will save your personal information connected to the transaction for accounting purposes.

If you have an account registered with Brilliant Smile Sweden, intended to facilitate future purchases, your personal information and order information will not be deleted unless you ask. If you wish to read your personal information from our registry, please contact our customer service and we will assist you.


By using the services provided by Brilliant Smile Sweden, you authorize Brilliant Smile Sweden to transmit and transfer information to its partners, personal data counselors and service providers. Data transferred to a third party will only be used to fulfill the obligations Brilliant Smile Sweden has towards you as a customer. Brilliant Smile Sweden uses data from the customer register for mailings and offers about our products.